Lecture: Continuing from the topics earlier in this course (user-centred design and ‘customer effectiveness’), we’ll be looking at issues in web marketing (see download in sidebar widget). We’ll examine differences between Web 1.0 and Web 2.0 services and markets; and new understandings of how the web works.

See e.g.:

SearchEngineWatch
» http://searchenginewatch.com

Workshop: You will continue with your ‘mashups’.

Further reading

Phil Craven, ‘Google’s PageRank Explained and how to make the most of it”. Accessed 30 June 2008 at:
» http://www.webworkshop.net/pagerank.html


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