Samuel Ketter seems to have got things right–at least as far as conceptual design is concerned–in creating K9 Kings for his second assignment. An article in today’s Independent (‘It’s love at first byte as dog owners log on to pet networking site‘) reports the success of Dogster.com, a dog’s social networking site:
Online social networking is no longer just for singles and students, now even dogs and cats can get online, after a fashion.
Dogster.com has emerged as the Facebook/MySpace for our four-legged friends, where the animals have their own profile pages likes, dislikes, best friends and tricks. It has become a runaway success.
This is no amateur operation being run out of a dog lover’s bedroom. There are also podcasts, or rather wagcasts, and a Catster FM radio show which feature breaking news. And the site is also attracting some serious money.
Ted Rheingold, the founder of Dogster has watched his photo-sharing site grow into a meeting place of tangled online leashes where pet owners chat online and even arrange to meet – The New York Times reports that one group of 100 West Highland terrier owners convened at a dog friendly motel on the Carolina coast. …
Dogster already has some 250,000 dogs online. The poochs’ owners can register for free, post photos, write in online diaries or use the forums to discuss issues from health and obedience to fashion and movies. They can (at $20 a year) post extra photos.
Samuel, do you see the exceptional opportunity you’ve created for yourself? Take a long analytical look at Dogster.com and endeavour to understand what has made it such a success; then apply what you’ve learned to the customisation of your own site (without directly copying) and in a year from now you could be the wealthy owner of a successful social networking site.
Read the full article online:
Leonard Doyle, ‘It’s love at first byte as dog owners log on to pet networking site‘, The Independent, 8 December 2007.
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